Based in Brisbane, Derlot is a commercial design brand showcasing award-winning lighting and seating collections all around the world. With their last catalogue published in 2017, I designed and managed the print project from layout and production, to distribution to domestic and international stakeholders.
The intention for the catalogue was to remain a commercial brochure to showcase each Derlot collection but nice enough to leave on a coffee table or desk.
I embraced a 'less is more' approach to the layout and pared back the amount of information for each collection chapter. Each element placement was considered for both digital and print distribution—the QR codes were also interactive hyperlinks leading to the collection's webpage for technical information and further project images.
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With the catalogue being offset printed, the outcome featured a cello laminate with glossy pages to highlight the product photography.
After the print production run and digital publishing, hundreds of print catalogues were shipped to distributors and sales teams around the world.
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