Branding

Inclusive Futures Design Lab

Brisbane, Australia

2023

A visual identity concept for Griffith University's Inclusive Futures Design Lab.

A mockup of business cards for Inclusive Futures Design Lab.
The Inclusive Futures Design Lab logo.

Definitive brandmark with meaning

Purposed for longevity, I designed the brand based on fundamentals that were mentioned in the creative brief—core values that drove everyday business functions and creative direction.

Technology

Collaboration

Design Thinking

Each component of the brandmark is a notable icon that merge together to represent modern, functional design. The tangerine orange is a solid nod to industrial design, and the deep navy places the brand as a commercial-ready entity.

A poster about the Technology component of Inclusive Futures Design Lab.
A poster about the Collaboration component of Inclusive Futures Design Lab.
A poster about the Design Thinking component of Inclusive Futures Design Lab.
A GIF animation of posters for Inclusive Futures Design Lab.
An excerpt of the Inclusive Futures Design Lab style guide.
An excerpt of the Inclusive Futures Design Lab style guide.
An excerpt of the Inclusive Futures Design Lab style guide.
An excerpt of the Inclusive Futures Design Lab style guide.

Navigating brands, interfaces, and collateral, for the people that use them.

alexander.fong@posteo.net

Alexander Fong © 2026