Branding

National Rural Volunteering Roadmap

Brisbane, Australia

2023

A logomark for the National Rural Volunteering Roadmap—an Australian Research Council linked research project (ARC #LP200301043).

Charting the roadmap

The National Rural Volunteering Roadmap examines the supply and demand of volunteers deployed throughout regional Australia.

The logomark is based on a concertina fold to represent the progress made as the research project develops.

The form is loosely in the shape of Australia, capturing the Horn of Carpentaria and the south-eastern coastline.

For more information about the research project, click here.