I'm Alex Fong—a graphic and visual communication designer currently based in Australia.
My design style focuses on accessibility and typography to create versatile solutions for brands that move forward.
Influenced by unnoticed everyday experiences, I believe design develops the small details that create the larger picture for everybody to see.
A personal project to create an outlet for unused design sketches and thoughts.
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A brand style guide for an AI agency that focuses on keeping humans in the loop, not out of it.
A revised menu showcasing new seasonal items, embracing a conventional American sports bar visual style.
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Designing a logo is the first step. I design fundamental visual identities to comprehensive brand systems that span across digital and physical touchpoints.
From office stationery to paid media placements, I create considered solutions that cover technical requirements and best practices to help scale businesses forward.
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With a results-driven design workflow, I create accessible solutions to boost business growth through increased awareness and conversion.
Understanding the challenges and implementing industry best practices, my designs align with business objectives—not against them.
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Through rational thinking and designing with reason, my design concepts are based on practical consideration to the people who will experience them.
By creating inclusive design concepts, I design for business scalability and brand versatility.
For more information and enquiries, please send an email to alex.fong@posteo.eu
